Built from scratch. Zero templates.
Each project began as a real need or idea and was taken through the full process — from concept and strategy to finished deliverable.
Travel
Full brand built from a single idea
Tropiq Travel was conceived as a boutique luxury travel agency for Thailand and Malaysia. Starting from nothing, I developed the brand name, colour system, typography, four distinct journey product concepts, customer personas, competitor research, and a complete three-page website.
The project demonstrates brand architecture thinking, positioning copywriting, and the ability to deliver a polished, coherent visual identity from a self-written strategic brief.
Built the resource I wished existed
Started as a personal reading project — the kind of light, enjoyable reader that simply didn’t exist for Estonian learners. During the process, frustration with relearning irregular forms of already familiar words led to a deliberate decision: build all three grammatical forms (nominative, genitive, partitive) into the story as a natural system, not an afterthought.
The result is a complete B1–B2 self-study booklet: a 9-chapter original story (Metsamaja ja kadunud kaart), grammar and vocabulary questions per chapter, illustrated flashcards, and a full answer key. Now in active use — adopted by an Estonian language teacher for learner practice.
A real photo turned into a heartfelt card
During an early spring walk I spotted a cluster of märtsikelluke (spring snowflakes) — one of Estonia's first wildflowers, a symbol of hope and renewal. When a friend's birthday arrived, it felt right to transform that moment into something personal.
Using AI image direction, I transformed the photograph into a retro botanical illustration style, adding the Estonian birthday greeting Palju õnne. The result is a card that carries a real story — not a stock image, but a moment captured and reimagined.
Newsroom
Video
The joke only works if the tone is perfect
For an April Fools task during my micro-course, I wanted to create something that felt genuinely funny rather than obviously fake. The concept: a deadpan breaking-news report that Santa Claus had been spotted on a beach with his reindeer.
The humour depended entirely on tonal precision — the more seriously the newsroom style was executed, the funnier the content became. Concept, script, and AI video direction were all mine. It landed exactly as intended.